The striking design of the store makes a bold visual statement, therefore immediately drawing the attention and curiosity of visitors as they pass the the Friarsgate business park on the A34 Stratford Road into Birmingham. mode transport planning provided a transport statement to support a 100 seat restaurant,  87 car parking spaces and negotiations on S106 contributions to improve pedestrian connectivity.

The site was awarded planning consent during October 2012.

Client: Whitbread PLC